The trade fairs in the capital of Bavaria are one of the world’s largest events in the sector of real estate. Over 2,000 exhibitors from all over Europe will present their offers in the area of over 64 thousand square metres in 6 exhibition halls. Within two days, almost 42 thousand people will pass through the Trade Fairs location. As in previous years, Lodz will also participate in the event, and the representatives of the Investor Service and Foreign Cooperation Office from Lodz will encourage private entrepreneurs to learn about the investment offer of the city. For the purpose of presenting Lodz at its best, 3600 goggles were used, thanks to which the audience will be able to take a walk through the New Centre of Lodz, take a ride in a rickshaw along Piotrkowska street or see Księży Młyn from a bird’s-eye view.

The presentation of the city at such a large-scale event is one of the elements of a currently ongoing campaign which aims at encouraging leading international companies to invest in the Lodzkie Region.