Mobile Lodz encouraged residents of 30 Polish cities to move to Łódź and bind its future with the city. A specially designed bus transformed in a spacious, multimedia, air-conditioned space for receiving visitors. The symbol of the campaign was a unicorn, thanks to which the Mobile Łódź was visible in the central squares of the cities and central points of the towns. Over 50 Łódź employers were involved in the activities, their representatives travelled to many places in Poland and personally presented current job offers to the local people.

The Campaign ended with a press conference which took place on Saturday, 27th October at Manufaktura market square, with the participation of Adam Pustelnik – Head of Office for Investor’s Service and Foreign Cooperation of the City of Łódź and campaign partners – Damian Chorąży from Manpower Łódź and Piotr Anuszczyk from Media4U.